Barber Dyson is a local car dealership based in Western Oklahoma. They approached us with the goal of growing their online presence and finding a measurable way to generate real results through social media and digital advertising.
Before partnering with our agency, their Facebook activity showed limited engagement and reach — with only 311 content interactions, 3 link clicks, 1 k visits, and 15 new follows during the month of July. Their organic content wasn’t effectively converting attention into leads, and their digital footprint didn’t yet reflect the strong local reputation they had built in-person.
Our team stepped in to develop a cohesive content and advertising strategy that would align their brand image online with the trust and recognition they already had offline.
We implemented our content creation package (one video post and one graphic post per week) to boost organic reach and engagement on Facebook. In parallel, we launched a targeted advertising package consisting of up to four ads per month. Our advertising mix included:
By retargeting users who had engaged with the weekly video and graphic posts, we maximized relevance and kept ad spend efficient.
Within a few months, the marketing efforts produced substantial improvements:
