Before partnering with us, The Chiropractic Co. relied on un-targeted social media posts and sporadic boosts. These efforts yielded modest reach and very few qualified leads, meaning much of the ad spend was wasted on people who were unlikely to convert. Their online presence generated limited engagement and minimal measurable growth.
We implemented a targeted advertising package tailored to potential chiropractic clients in the Elk City area. Using granular demographic and interest-based targeting across Facebook and Instagram, we crafted compelling ad creatives and landing pages. The campaign focused on generating leads through Meta lead forms and optimized for cost‑per‑result. We monitored performance daily and adjusted audiences and ad creatives to maximize return on ad spend.
The transition to targeted advertising dramatically improved performance compared with their prior approach. Key metrics from the campaign period include:
As a result of the targeted advertising that we have done for them, the Chiropractic Co. achieved the following improvements:
The targeted lead generation campaign delivered a 45% success rate, meaning nearly half of the leads converted into appointments or consultations. This conversion rate reflects both the quality of leads captured through Meta forms and the Chiropractic Co.’s effective follow‑up process.